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Independent and unbiased insight on customer loyalty and data-driven marketing

🔍The future of mobile payments

The future of mobile payments

People of a "certain age", all Boomers included, will identify with a familiar set of payment options for shopping and paying household bills as they grew up. Early on, cash, [...]

Golfantage providing loyalty marketing tools for golf course operators

Golfantage providing loyalty marketing tools for golf course operators  0

SK Telecom to buy mobile loyalty app Shopkick

SK Telecom to buy mobile loyalty app Shopkick  0

PayWith believes Apple Pay will lead the way for mobile payments

PayWith believes Apple Pay will lead the way for mobile payments  0

Analytics

Breach of Irish loyalty program database impacts 1.1 Million

Breach of Irish loyalty program database impacts 1.1 Million

A breach of Irish based loyalty provider LoyaltyBuild is now being described by media as the "biggest ever Irish hacking heist" and is said to impact at least 1.1 million consumers in Ireland and across Europe. LoyaltyBuild is a loyalty marketing [...]

Customer Experience

Employee engagement and customer loyalty: Paul Hebert Interview Part 2

Employee engagement and customer loyalty: Paul Hebert Interview Part 2

Thinking about how employee engagement might influence the growth of customer loyalty, I sought out an expert to share some wisdom on the fundamentals - just how employee engagement can be increased in practical ways. I turned to Paul Hebert, a [...]

Gamification

The convergence of Loyalty Marketing and Gamification

The convergence of Loyalty Marketing and Gamification

I'm thinking a lot about where the convergence between Loyalty Marketing and Gamification will have the most impact for marketers. My participation as a judge in the LoyaltyGames has me focused on this subject, as did my presentation last month [...]

Millennial Marketing

The trouble with Infographics

The trouble with Infographics

Terrapinn is a company that has taken a big stake in customer loyalty. They currently organize “Loyalty World” conferences in most of the world’s developed markets. They are also heavily promoting their Total Customer blog. That said, it’s interesting they chose to [...]

Retail

Twitter ventures into e-commerce with “Buy Now” button

Twitter ventures into e-commerce with “Buy Now” button

Twitter could be the Sybil of the internet. It is an app of many personalities as its use case is uniquely defined by individual users. To the technically inclined, it is a micro-blogging channel. To celebrity smitten folks, it is [...]

Social Loyalty

Brooks Brothers tale marks the importance of online brand monitoring

Brooks Brothers tale marks the importance of online brand monitoring

Reading an exchange on Facebook over the weekend, I was reminded how powerfully social channels can influence interactions between brands and their customers. I've clipped select parts of the Facebook exchange between one of my connections and Brooks Brothers to [...]

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