The talk about loyalty programs and payments has centered on one word - mobile - over the ...
The talk about loyalty programs and payments has centered on one word - mobile - over the past year or so. There have been some experiments, notably the mobile application helping Sovereign Cash Rewa...
Read more →There's a lot of shorthand language used in sports. A singular word is often used as a tit...
There's a lot of shorthand language used in sports. A singular word is often used as a title that speaks volumes to those in the know. In the midst of NBA playoffs, I've heard several retired players ...
Read more →I first noticed targeted online ads following me around the web about a year ago. If you k...
I first noticed targeted online ads following me around the web about a year ago. If you know me, you know I’m a huge fan of the band Phish (and what that says about me, I’ll leave for you to deci...
Read more →Publishing Loyalty Truth since 2005, I've been attentive to maintaining the blog as a trul...
Publishing Loyalty Truth since 2005, I've been attentive to maintaining the blog as a truly unique industry source of independent and unbiased insights on customer strategy and loyalty marketing. That...
Read more →A friend at an ad agency recently shared with me some spec creative work they had pitched ...
A friend at an ad agency recently shared with me some spec creative work they had pitched to a big national company. The primary focus, per the client brief, was an overhaul of the company Web site. A...
Read more →Five years ago, I gave a presentation about Millennial Marketing at Loyalty Expo, the indu...
Five years ago, I gave a presentation about Millennial Marketing at Loyalty Expo, the industry mecca for Loyalty Marketing professionals. Today, I read several articles that popped up in my Google Ale...
Read more →A few weeks ago, I wrote about the Trump Card, a new hotel loyalty offering from Trump Hot...
A few weeks ago, I wrote about the Trump Card, a new hotel loyalty offering from Trump Hotels. Trump Card promised to deliver superior service and in-stay experiences to its high-end guests. The idea ...
Read more →Martin Seligman is the one of the best known progenitors of thought concerning human behav...
Martin Seligman is the one of the best known progenitors of thought concerning human behavior and motivation. Some of his work has led to game theory development and, if studied further, could influen...
Read more →If you're following the gamification industry, you probably know that Badgeville, BigDoor,...
If you're following the gamification industry, you probably know that Badgeville, BigDoor, and Bunchball are the three leading players at the moment. Each company is positioning itself with a unique m...
Read more →In this second installment of reporting on the state of the Indian Loyalty Marketing indus...
In this second installment of reporting on the state of the Indian Loyalty Marketing industry, we turn to Data Analytics, Social Media, and Coalition marketing - three themes that ran deep during th...
Read more →I played hooky yesterday. I probably should do it more often, but in the process of buildi...
I played hooky yesterday. I probably should do it more often, but in the process of building a business I've sacrificed lots of personal and family time towards the bigger goal. Anyway, it was only a ...
Read more →When you ponder the significant growth markets for loyalty marketing over the next 10 year...
When you ponder the significant growth markets for loyalty marketing over the next 10 years, the leaders would seem to reside among the BRIC countries, Brazil, Russia, India, China. At the moment, Bra...
Read more →Each day en route to my office in New York City I pass a bright blue billboard on the New ...
Each day en route to my office in New York City I pass a bright blue billboard on the New Jersey Turnpike. It’s for the newly redesigned United Airlines MileagePlus® loyalty program and it makes th...
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Publishing Loyalty Truth since 2005, I've been attentive to ...
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If you're following the gamification industry, you probably ...
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I played hooky yesterday. I probably should do it more often...
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Five years ago, I gave a presentation about Millennial Marke...
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With all the excitement over the Facebook IPO, there has bee...
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Yesterday, we wrote about the Facebook IPO and how the offer...
Read more → I played hooky yesterday. I probably should do it more often...
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As you wake up today, there are significant forces at work s...
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Arranging business travel can be like doing Plyometrics - it...
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You know you're ahead of the game when the things you includ...
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PricewaterhouseCoopers LLP published a paper "The New Digita...
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Whether transferring funds to a close friend or family membe...
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The talk about loyalty programs and payments has centered on...
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There's a lot of shorthand language used in sports. A singul...
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A friend at an ad agency recently shared with me some spec c...
Read more → Publishing Loyalty Truth since 2005, I've been attentive to ...
Read more →
Martin Seligman is the one of the best known progenitors of ...
Read more → If you're following the gamification industry, you probably ...
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