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Independent and unbiased insight on customer loyalty and data-driven marketing

🔍MCX goes public at Money 2020

MCX goes public at Money 2020

Among the talks given at Money 2020 last week, the keynote by Dekkers Davidson, CEO MCX was top on the list for many delegates. The Merchant Customer Exchange, better known as [...]

Money 2020 and the Future of Money

Money 2020 and the Future of Money  0

Is Bitcoin an investment medium or a payment system?

Is Bitcoin an investment medium or a payment system?  0

PayWith believes Apple Pay will lead the way for mobile payments

PayWith believes Apple Pay will lead the way for mobile payments  0

Analytics

What customers want: more privacy

What customers want: more privacy

The business model of the early internet was all about collecting eyeballs. No, I’m not thinking about an outtake from the latest episode of Criminal Minds, I’m referring to building a gigantic audience and driving advertising rates on a website [...]

Customer Experience

Employee engagement and customer loyalty: Paul Hebert Interview Part 2

Employee engagement and customer loyalty: Paul Hebert Interview Part 2

Thinking about how employee engagement might influence the growth of customer loyalty, I sought out an expert to share some wisdom on the fundamentals - just how employee engagement can be increased in practical ways. I turned to Paul Hebert, a [...]

Gamification

The convergence of Loyalty Marketing and Gamification

The convergence of Loyalty Marketing and Gamification

I'm thinking a lot about where the convergence between Loyalty Marketing and Gamification will have the most impact for marketers. My participation as a judge in the LoyaltyGames has me focused on this subject, as did my presentation last month [...]

Millennial Marketing

The trouble with Infographics

The trouble with Infographics

Terrapinn is a company that has taken a big stake in customer loyalty. They currently organize “Loyalty World” conferences in most of the world’s developed markets. They are also heavily promoting their Total Customer blog. That said, it’s interesting they chose to [...]

Retail

Brooks Brothers tale marks the importance of online brand monitoring

Brooks Brothers tale marks the importance of online brand monitoring

Reading an exchange on Facebook over the weekend, I was reminded how powerfully social channels can influence interactions between brands and their customers. I've clipped select parts of the Facebook exchange between one of my connections and Brooks Brothers to [...]

Social Loyalty

Brooks Brothers tale marks the importance of online brand monitoring

Brooks Brothers tale marks the importance of online brand monitoring

Reading an exchange on Facebook over the weekend, I was reminded how powerfully social channels can influence interactions between brands and their customers. I've clipped select parts of the Facebook exchange between one of my connections and Brooks Brothers to [...]

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