Breaking News
  • Kohl’s launches Yes2You RewardsKohl’s Department Stores launched its Yes2You Rewards program on October 6th. Having run a successful pilot over the past two years, where it enrolled more than 10 million members, Kohl’s [...]
  • Aimia Institute event features Rachel BotsmanThe Aimia Institute had its coming out party in the US this week with an impressive gathering of top brands and marketing thought leaders held in Chicago. The launch event [...]
  • Tesco trials mobile payment app PowaTagTesco has announced the pilot of a new mobile payment app, PowaTag, set to debut at the Dean Street Metro store located in the London Soho area. With the pilot, [...]

Independent and unbiased insight on customer loyalty and data-driven marketing

🔍Is Bitcoin an investment medium or a payment system?

Is Bitcoin an investment medium or a payment system?

The title of this article is a question that I posed to a group of panelists discussing the future of digital payments at a recent Refresh Miami event. Mention Bitcoin [...]

PayWith believes Apple Pay will lead the way for mobile payments

PayWith believes Apple Pay will lead the way for mobile payments  0

OpenTable enhances offer with mobile app

OpenTable enhances offer with mobile app  0

The future of mobile payments

The future of mobile payments  0

Analytics

Will Tesco dump its Clubcard loyalty programme?

Will Tesco dump its Clubcard loyalty programme?

An interesting article popped up today in London's Telegraph. Written by Graham Ruddick, it puts forth a scenario through which Tesco, the leading UK grocer could elect to abandon its Clubcard customer loyalty programme. At the core of the argument for [...]

Customer Experience

Employee engagement and customer loyalty: Paul Hebert Interview Part 2

Employee engagement and customer loyalty: Paul Hebert Interview Part 2

Thinking about how employee engagement might influence the growth of customer loyalty, I sought out an expert to share some wisdom on the fundamentals - just how employee engagement can be increased in practical ways. I turned to Paul Hebert, a [...]

Gamification

The convergence of Loyalty Marketing and Gamification

The convergence of Loyalty Marketing and Gamification

I'm thinking a lot about where the convergence between Loyalty Marketing and Gamification will have the most impact for marketers. My participation as a judge in the LoyaltyGames has me focused on this subject, as did my presentation last month [...]

Millennial Marketing

The trouble with Infographics

The trouble with Infographics

Terrapinn is a company that has taken a big stake in customer loyalty. They currently organize “Loyalty World” conferences in most of the world’s developed markets. They are also heavily promoting their Total Customer blog. That said, it’s interesting they chose to [...]

Retail

Twitter ventures into e-commerce with “Buy Now” button

Twitter ventures into e-commerce with “Buy Now” button

Twitter could be the Sybil of the internet. It is an app of many personalities as its use case is uniquely defined by individual users. To the technically inclined, it is a micro-blogging channel. To celebrity smitten folks, it is [...]

Social Loyalty

Brooks Brothers tale marks the importance of online brand monitoring

Brooks Brothers tale marks the importance of online brand monitoring

Reading an exchange on Facebook over the weekend, I was reminded how powerfully social channels can influence interactions between brands and their customers. I've clipped select parts of the Facebook exchange between one of my connections and Brooks Brothers to [...]

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