Breaking News
  • McDonald’s tests mobile payment app in GeorgiaFast food is becoming even faster. To give customers more payment options and speed them drive-though and counter lines, McDonald’s is testing a mobile order and payment app at 22 [...]
  • Denny’s trialing mobile loyalty programDenny’s, one of America’s most familiar family restaurants, is testing a mobile loyalty program. Denny’s opted to engage Paytronix’s Express Pilots program during this trial period which allows marketers to test [...]
  • FlyPIT Perks launches with Thanks AgainPittsburgh International Airport has announced the launch of FlyPIT Perks in conjunction with Thanks Again LLC. FlyPIT is a customer loyalty program that allows members to earn points as they park, [...]

Independent and unbiased insight on customer loyalty and data-driven marketing

🔍Inside the mind of the Millennial Generation

Inside the mind of the Millennial Generation

The search for the “real Millennial” continues like an episode of Deadliest Catch. In that popular show, the pursuers relentlessly target their prey with a bevy of resources and the [...]

Brooks Brothers tale marks the importance of online brand monitoring

Brooks Brothers tale marks the importance of online brand monitoring  0

The convergence of Loyalty Marketing and Gamification

The convergence of Loyalty Marketing and Gamification  0

LoyaltyGames highlights convergence of loyalty marketing and gamification

LoyaltyGames highlights convergence of loyalty marketing and gamification  0

Analytics

Is the next big loyalty marketing play coming to a stadium near you?

Is the next big loyalty marketing play coming to a stadium near you?

I read a headline in Ad Age the other day that instantly grabbed my attention and got me looking for the details. Here’s what it said: Verizon tracks sports fans after the game. Precision Insights Division can tell a team if attendees heeded [...]

Customer Experience

Employee engagement and customer loyalty: Paul Hebert Interview Part 2

Employee engagement and customer loyalty: Paul Hebert Interview Part 2

Thinking about how employee engagement might influence the growth of customer loyalty, I sought out an expert to share some wisdom on the fundamentals - just how employee engagement can be increased in practical ways. I turned to Paul Hebert, a [...]

Gamification

Surprise & Delight. Tactic or Strategy?

Surprise & Delight. Tactic or Strategy?

Surprise and Delight is a promotional tactic that has proven successful in many applications, but which also generates significant debate when suggested as a core strategy to engage, maintain, and grown value from a customer group. The announcement by Caribou Coffee [...]

Millennial Marketing

3 things you need to know to connect with Millennials

3 things you need to know to connect with Millennials

I've been interested in the emerging generation known as Generation Y or Millennials since I watched a 60 Minutes episode about them in 2005.  Mark Johnson, Founder of Loyalty 360 and the Loyalty Expo, trusted me to give a lunchtime [...]

Retail

What’s the real cost of coupons?

What’s the real cost of coupons?

Two topics that generate contentious discussion among marketers also exist as uncomfortable tactical companions - loyalty programs and coupons. Some would say that the two should be considered mutually exclusive in the marketing mix, while others advocate methods to incorporate [...]

Social Loyalty

Good Influence: taking “word-of-mouth” and supercharging it

Good Influence: taking “word-of-mouth” and supercharging it

As a Loyalty Truth reader, you may already be aware of the importance of identifying and nurturing “brand advocates”—that core group of customers who are so pleased with your products or services that they tell others about it. What makes [...]

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