Breaking News
  • McDonald’s tests mobile payment app in GeorgiaFast food is becoming even faster. To give customers more payment options and speed them drive-though and counter lines, McDonald’s is testing a mobile order and payment app at 22 [...]
  • Denny’s trialing mobile loyalty programDenny’s, one of America’s most familiar family restaurants, is testing a mobile loyalty program. Denny’s opted to engage Paytronix’s Express Pilots program during this trial period which allows marketers to test [...]
  • FlyPIT Perks launches with Thanks AgainPittsburgh International Airport has announced the launch of FlyPIT Perks in conjunction with Thanks Again LLC. FlyPIT is a customer loyalty program that allows members to earn points as they park, [...]

Independent and unbiased insight on customer loyalty and data-driven marketing

🔍The convergence of Loyalty Marketing and Gamification

The convergence of Loyalty Marketing and Gamification

I'm thinking a lot about where the convergence between Loyalty Marketing and Gamification will have the most impact for marketers. My participation as a judge in the LoyaltyGames has me [...]

LoyaltyGames highlights convergence of loyalty marketing and gamification

LoyaltyGames highlights convergence of loyalty marketing and gamification  0

Forrester predicts loyalty leaders grow twice as fast as market rate

Forrester predicts loyalty leaders grow twice as fast as market rate  0

Good Influence: taking “word-of-mouth” and supercharging it

Good Influence: taking “word-of-mouth” and supercharging it  0

Analytics

Is the next big loyalty marketing play coming to a stadium near you?

Is the next big loyalty marketing play coming to a stadium near you?

I read a headline in Ad Age the other day that instantly grabbed my attention and got me looking for the details. Here’s what it said: Verizon tracks sports fans after the game. Precision Insights Division can tell a team if attendees heeded [...]

Customer Experience

Employee engagement and customer loyalty: Paul Hebert Interview Part 2

Employee engagement and customer loyalty: Paul Hebert Interview Part 2

Thinking about how employee engagement might influence the growth of customer loyalty, I sought out an expert to share some wisdom on the fundamentals - just how employee engagement can be increased in practical ways. I turned to Paul Hebert, a [...]

Gamification

Surprise & Delight. Tactic or Strategy?

Surprise & Delight. Tactic or Strategy?

Surprise and Delight is a promotional tactic that has proven successful in many applications, but which also generates significant debate when suggested as a core strategy to engage, maintain, and grown value from a customer group. The announcement by Caribou Coffee [...]

Millennial Marketing

Baby Boomers – the wanna be Millennials

Baby Boomers – the wanna be Millennials

Members of Generation Y were once a curiosity, sometimes a perplexing annoyance for their older friends and families in the Baby Boomer segment. Now, as we predicted some time ago in LoyaltyTruth.com, the ways of the Millennial have influenced the broader marketplace.   The article referenced here [...]

Retail

Sephora Beauty Board adds to Beauty Insider

Sephora Beauty Board adds to Beauty Insider

"Product addiction can be a beautiful thing" Hmmmm. I guess in the world of cosmetics I would have to agree. For all those passionate Sephora customers "addicted to beauty", there's a new way to share your love of Sephora products [...]

Social Loyalty

Are Daily Deals Done?

Are Daily Deals Done?

The daily deal space is hotter than ever, or is it? While many data-focused marketers levied criticism at Groupon for driving first time trial but not much more, daily deal competitors Groupon and Living Social racked up impressive growth figures. Now [...]

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