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Independent and unbiased insight on customer loyalty and data-driven marketing

🔍American Express coalition announcement changes loyalty game in US

American Express coalition announcement changes loyalty game in US

The announcement of a new coalition loyalty program by American Express this week (Plenti) signals a turning point in customer marketing in the US. The turning point is defined somewhat [...]

To win in the digital age, you’ve got to think Old School

To win in the digital age, you’ve got to think Old School  0

Starwood and Uber partner up for a loyalty ride

Starwood and Uber partner up for a loyalty ride  0

3 Words For Loyalty Marketing in 2015

3 Words For Loyalty Marketing in 2015  0

Analytics

What customers want: more privacy

What customers want: more privacy

The business model of the early internet was all about collecting eyeballs. No, I’m not thinking about an outtake from the latest episode of Criminal Minds, I’m referring to building a gigantic audience and driving advertising rates on a website [...]

Customer Experience

Beautiful catalogs don’t always translate to customer value

Beautiful catalogs don’t always translate to customer value

The first generation of value propositions for members of loyalty marketing programs was centered on accumulating a promotional currency and exchanging it for a reward. Those rewards were quite predictable and in most cases were limited to travel, merchandise and [...]

Gamification

The convergence of Loyalty Marketing and Gamification

The convergence of Loyalty Marketing and Gamification

I'm thinking a lot about where the convergence between Loyalty Marketing and Gamification will have the most impact for marketers. My participation as a judge in the LoyaltyGames has me focused on this subject, as did my presentation last month [...]

Millennial Marketing

The Internet of Things is coming closer

The Internet of Things is coming closer

Earlier this year, Google closed a $3.2 billion deal to acquire Nest Labs. Along with the purchase, two innovative products came along: the “smart” Nest Thermostat and Nest Protect. Nest products stand to revolutionize the way consumers control functions inside their homes [...]

Retail

Freshbooks takes a personal approach to loyalty

Freshbooks takes a personal approach to loyalty

The rush of to-do's on a Monday morning provided a fantastic reminder of how some brands get it right with customer loyalty and some continue to struggle. I'll share the story of two contrasting approaches to customer loyalty in this [...]

Social Loyalty

Hotelied.com makes social loyalty a reality

Hotelied.com makes social loyalty a reality

A new social media site aimed at travelers, Hotelied offers discounts at participating hotels to members based on a blend of social media standing (followers) and the amount of accumulated travel loyalty points in preferred hotel and airline programs. Leading with [...]

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