Breaking News
  • Aimia invests in data analytics firm FractalHighlighting the importance of data analytics to the formulation and execution of successful marketing strategy, global loyalty leader Aimia has announced its investment in Fractal Analytics. Fractal is reported to be [...]
  • Shift Payments trials debit card based on Bitcoin, RippleShift Payments, a start-up backed by Y Combinator and Hard Yaka is trialing a debit card based on a group of alternate currencies including Bitcoin and Ripple. The smallish test of 100 cards [...]
  • Snapchat Files Trademark to Process PaymentsThrough its attorneys, Snapchat has filed two trademarks covering peer to peer and online payments under the Snapchat name.The filings were made July 11th, 2014 and documented in this Tech [...]

Independent and unbiased insight on customer loyalty and data-driven marketing

🔍Freshbooks takes a personal approach to loyalty

Freshbooks takes a personal approach to loyalty

The rush of to-do's on a Monday morning provided a fantastic reminder of how some brands get it right with customer loyalty and some continue to struggle. I'll share the [...]

Brooks Brothers tale marks the importance of online brand monitoring

Brooks Brothers tale marks the importance of online brand monitoring  0

Inside the mind of the Millennial Generation

Inside the mind of the Millennial Generation  0

The convergence of Loyalty Marketing and Gamification

The convergence of Loyalty Marketing and Gamification  0

Analytics

Breach of Irish loyalty program database impacts 1.1 Million

Breach of Irish loyalty program database impacts 1.1 Million

A breach of Irish based loyalty provider LoyaltyBuild is now being described by media as the "biggest ever Irish hacking heist" and is said to impact at least 1.1 million consumers in Ireland and across Europe. LoyaltyBuild is a loyalty marketing [...]

Customer Experience

Employee engagement and customer loyalty: Paul Hebert Interview Part 2

Employee engagement and customer loyalty: Paul Hebert Interview Part 2

Thinking about how employee engagement might influence the growth of customer loyalty, I sought out an expert to share some wisdom on the fundamentals - just how employee engagement can be increased in practical ways. I turned to Paul Hebert, a [...]

Gamification

GSummit Conference & Workshops – June 10-13, 2014

GSummit Conference & Workshops – June 10-13, 2014

The GSummit Conference and Workshops will be held this year in San Francisco June 10-13. Over the 4 days, you'll hear from 50+ expert speakers and engage in hands-on labs (open for all attendees) covering gamification, customer loyalty, employee engagement & [...]

Millennial Marketing

3 things you need to know to connect with Millennials

3 things you need to know to connect with Millennials

I've been interested in the emerging generation known as Generation Y or Millennials since I watched a 60 Minutes episode about them in 2005.  Mark Johnson, Founder of Loyalty 360 and the Loyalty Expo, trusted me to give a lunchtime [...]

Retail

Challenges to loyalty programs continues in Alberta, Canada

Challenges to loyalty programs continues in Alberta, Canada

5 provinces including the two most populous, Ontario and Quebec, have placed a ban on loyalty programs that reward customers for prescription drug purchases and other pharmacy services. The logic behind the ban is that incentives may distract consumers from [...]

Social Loyalty

Twitter ventures into e-commerce with “Buy Now” button

Twitter ventures into e-commerce with “Buy Now” button

Twitter could be the Sybil of the internet. It is an app of many personalities as its use case is uniquely defined by individual users. To the technically inclined, it is a micro-blogging channel. To celebrity smitten folks, it is [...]

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