Breaking News
  • Aimia invests in data analytics firm FractalHighlighting the importance of data analytics to the formulation and execution of successful marketing strategy, global loyalty leader Aimia has announced its investment in Fractal Analytics. Fractal is reported to be [...]
  • Shift Payments trials debit card based on Bitcoin, RippleShift Payments, a start-up backed by Y Combinator and Hard Yaka is trialing a debit card based on a group of alternate currencies including Bitcoin and Ripple. The smallish test of 100 cards [...]
  • Snapchat Files Trademark to Process PaymentsThrough its attorneys, Snapchat has filed two trademarks covering peer to peer and online payments under the Snapchat name.The filings were made July 11th, 2014 and documented in this Tech [...]

Independent and unbiased insight on customer loyalty and data-driven marketing

🔍Boomers and Millennials square off over digital payments

Boomers and Millennials square off over digital payments  0

Earlier this week, our consulting firm Hanifin Loyalty engaged a service provider who presented an invoice to be paid via Square Cash. We managed to remit funds as requested but [...]

Shift Payments trials debit card based on Bitcoin, Ripple

Shift Payments trials debit card based on Bitcoin, Ripple  0

Freshbooks takes a personal approach to loyalty

Freshbooks takes a personal approach to loyalty  0

Snapchat Files Trademark to Process Payments

Snapchat Files Trademark to Process Payments  0

Analytics

Breach of Irish loyalty program database impacts 1.1 Million

Breach of Irish loyalty program database impacts 1.1 Million

A breach of Irish based loyalty provider LoyaltyBuild is now being described by media as the "biggest ever Irish hacking heist" and is said to impact at least 1.1 million consumers in Ireland and across Europe. LoyaltyBuild is a loyalty marketing [...]

Customer Experience

Employee engagement and customer loyalty: Paul Hebert Interview Part 2

Employee engagement and customer loyalty: Paul Hebert Interview Part 2

Thinking about how employee engagement might influence the growth of customer loyalty, I sought out an expert to share some wisdom on the fundamentals - just how employee engagement can be increased in practical ways. I turned to Paul Hebert, a [...]

Gamification

GSummit Conference & Workshops – June 10-13, 2014

GSummit Conference & Workshops – June 10-13, 2014

The GSummit Conference and Workshops will be held this year in San Francisco June 10-13. Over the 4 days, you'll hear from 50+ expert speakers and engage in hands-on labs (open for all attendees) covering gamification, customer loyalty, employee engagement & [...]

Millennial Marketing

The trouble with Infographics

The trouble with Infographics

Terrapinn is a company that has taken a big stake in customer loyalty. They currently organize “Loyalty World” conferences in most of the world’s developed markets. They are also heavily promoting their Total Customer blog. That said, it’s interesting they chose to [...]

Retail

Challenges to loyalty programs continues in Alberta, Canada

Challenges to loyalty programs continues in Alberta, Canada

5 provinces including the two most populous, Ontario and Quebec, have placed a ban on loyalty programs that reward customers for prescription drug purchases and other pharmacy services. The logic behind the ban is that incentives may distract consumers from [...]

Social Loyalty

Twitter ventures into e-commerce with “Buy Now” button

Twitter ventures into e-commerce with “Buy Now” button

Twitter could be the Sybil of the internet. It is an app of many personalities as its use case is uniquely defined by individual users. To the technically inclined, it is a micro-blogging channel. To celebrity smitten folks, it is [...]

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