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Independent and unbiased insight on customer loyalty and data-driven marketing

🔍3 things you need to know to connect with Millennials

3 things you need to know to connect with Millennials

I've been interested in the emerging generation known as Generation Y or Millennials since I watched a 60 Minutes episode about them in 2005.  Mark Johnson, Founder of Loyalty 360 [...]

Is Customer Experience the key to Customer Loyalty?

Is Customer Experience the key to Customer Loyalty?  0

Are Loyalty Cards Worth Carrying?

Are Loyalty Cards Worth Carrying?  0

My Marketing Birthday

My Marketing Birthday  0

Analytics

Forrester study says behavioral data is under utilized

Forrester study says behavioral data is under utilized

We found an interesting study Forrester conducted in conjunction (or on behalf of) Silverpop. The conclusion was to say that even though marketers have the vast reaches of "big data" at their finger tips, they continue to fail to put [...]

Customer Experience

Are you missing opportunities with your CRM and loyalty e-mails?

Are you missing opportunities with your CRM and loyalty e-mails?

Over the years, if I did business with your brand or company, or signed up for your loyalty program, I opted in for your e-mail stream. As a result, I now receive a ton of e-mails each week—from hotels and [...]

Gamification

Building a practical framework for Contextual Loyalty

Building a practical framework for Contextual Loyalty

Having context for something implies we have experienced something like it before. It is impossible to have context for a subject or person without prior experience. And, it is that prior experience which frames our perception of an ensuing interaction, [...]

Millennial Marketing

Rocketmiles Transforms Online Travel

Rocketmiles Transforms Online Travel

I've had some interesting discussions of late about the effectiveness of loyalty programs. A recent post on LoyaltyTruth sparked a discussion on RetailWire regarding the efficacy of loyalty programs. One of the contributors, Liz Crawford, offered a comment that cuts to [...]

Retail

Retailers unify in defense of Target cyber breach

Retailers unify in defense of Target cyber breach

When Target CFO John Mulligan testified before a Senate committee this week, he provided a clear view of steps the retailer would take to protect against a future cyber-breach. He shared that Target had moved up its timeline to deploy chip-enabled [...]

Social Loyalty

Perka Joins Elite Fast Company List

Perka Joins Elite Fast Company List

We reported recently on Perka, a company offering a cardless loyalty platform for local merchants. Designed, in their words, to "enable sustainable and highly personal marketing and incentive programs", Perka is designed to allow small businesses to compete against larger [...]

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