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Independent and unbiased insight on customer loyalty and data-driven marketing

🔍Starwood and Uber partner up for a loyalty ride

Starwood and Uber partner up for a loyalty ride  0

Starwood Hotels & Resorts and Uber announced a partnership offering Starwood Preferred Guest (SPG) members the opportunity to earn SPG points while using the collaborative taxi service, Uber. To qualify for [...]

3 Words For Loyalty Marketing in 2015

3 Words For Loyalty Marketing in 2015  0

Taco Bell’s mobile ordering a winner with Millennials, Generation Z

Taco Bell’s mobile ordering a winner with Millennials, Generation Z  0

MCX goes public at Money 2020

MCX goes public at Money 2020  0

Analytics

What customers want: more privacy

What customers want: more privacy

The business model of the early internet was all about collecting eyeballs. No, I’m not thinking about an outtake from the latest episode of Criminal Minds, I’m referring to building a gigantic audience and driving advertising rates on a website [...]

Customer Experience

Beautiful catalogs don’t always translate to customer value

Beautiful catalogs don’t always translate to customer value

The first generation of value propositions for members of loyalty marketing programs was centered on accumulating a promotional currency and exchanging it for a reward. Those rewards were quite predictable and in most cases were limited to travel, merchandise and [...]

Gamification

The convergence of Loyalty Marketing and Gamification

The convergence of Loyalty Marketing and Gamification

I'm thinking a lot about where the convergence between Loyalty Marketing and Gamification will have the most impact for marketers. My participation as a judge in the LoyaltyGames has me focused on this subject, as did my presentation last month [...]

Millennial Marketing

The Internet of Things is coming closer

The Internet of Things is coming closer

Earlier this year, Google closed a $3.2 billion deal to acquire Nest Labs. Along with the purchase, two innovative products came along: the “smart” Nest Thermostat and Nest Protect. Nest products stand to revolutionize the way consumers control functions inside their homes [...]

Retail

Freshbooks takes a personal approach to loyalty

Freshbooks takes a personal approach to loyalty

The rush of to-do's on a Monday morning provided a fantastic reminder of how some brands get it right with customer loyalty and some continue to struggle. I'll share the story of two contrasting approaches to customer loyalty in this [...]

Social Loyalty

Snapchat Files Trademark to Process Payments

Snapchat Files Trademark to Process Payments

Through its attorneys, Snapchat has filed two trademarks covering peer to peer and online payments under the Snapchat name.The filings were made July 11th, 2014 and documented in this Tech Crunch article. The specific language of the filings included: “Computer application software [...]

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