LoyaltyTruth.com is a unique source of independent and unbiased insights into all areas of customer-centric marketing. The site tracks the most powerful areas of influence on customer purchase behavior including program strategy, payments, and marketing technology.
LoyaltyTruth.com is published by Hanifin Loyalty LLC, a full service agency specializing in Customer Strategy and Business Intelligence. The company is led by Bill Hanifin, a recognized leader in the areas of loyalty marketing, payment systems, and marketing technology with an impressive history of developing and implementing loyalty and customer strategies for leading organizations around the world.
Bill is a Founding Member of the Customer Strategy Network, serves as North American Contributing Editor for The Wise Marketer and is a member of the RetailWire BrainTrust.
Headquartered in the US, Hanifin Loyalty now has a presence in Canada, Caribbean, and EU regions through partnerships and affiliations. The company offers a suite of services to plan, optimize and manage customer loyalty programs of any size or scale. Loyalty program feasibility and planning, program design and execution, data analytics, and program management are areas of core competency.
Bill & Hanifin Loyalty are proud to share this partial client list:
- AIMIA
- ArcLight Cinemas
- American Express
- Badgeville
- Bright Horizons
- CIBC FirstCaribbean Int’l Bank
- CIS Information Systems (Grupo Garnier)
- Caribbean Airlines
- Emerson Ecologics
- ExxonMobil
- First West Credit Union
- FunMiles (Coalition)
- GraceKennedy
- JM Associates Federal Credit Union
- Lealtad Perú (Bonus Coalition)
- Loyalty One
- Maduro & Curiel’s Bank, N.V.
- National Commercial Bank Jamaica
- Scotiabank
- Visa International
- VitaCost.com
