MCX goes public at Money 2020Previous Article
Snapchat and Square partner to create “Snapcash”Next Article

Independent and unbiased insight on customer loyalty and data-driven marketing

Apple teams up with UnionPay in China

Article
Line Spacing+- AFont Size+- Print This Article
Apple teams up with UnionPay in China
Related Articles

Apple is positioning itself strongly into the largest smartphone market in the world, China, this evidenced by a recent announcement of a partnership between Apple and UnionPay.

UnionPay, the largest (and only) state-approved credit and debit card payment provider in China is described as “an inter-bank transaction settlement system”. The company has a virtual lock on the Chinese e-commerce market, being effectively the gatekeeper for any company planning to offer e-commerce services in the nation.

The formation of the partnership with Apple will enable Apple users to facilitate one touch purchases by linking an Apple ID with a UnionPay card account. “The ability to buy apps and make purchases using UnionPay cards has been one of the most requested features from our customers in China,” said Eddy Cue, Apple’s SVP of Internet Software and Services.

Prior to the new-found partnership, Apple had created a large foundation with thousands of apps available for Chinese mobile customers. Without a convenient payment method however, room for growth remained thin. Cue added, “China is already our second largest market for app downloads, and now we’re providing users with an incredibly convenient way to purchase their favourite apps with just one-tap.”

Apple’s position in the Chinese market is likely to become stronger with the addition of UnionPay. Xiaomi, one of Apple’s main competitors in China, builds smartphones with a similar style to the iPhone, selling them at half the price, sometimes less. Xiaomi is pricing phones competitively in order to promote their own mobile market and services. Apple must create roots within the Chinese mobile market and continue to strengthen its position if they want to compete effectively over the long term with Xiaomi. The partnership with UnionPay is a significant step forward for Apple.

Article

Apple

Loyalty Truth Reboot – what does the future hold?

Loyalty Truth Reboot – what does the future hold?

It has been a while since I have posted here on a regular basis. I wanted to share an update with you and reconnect with a fresh perspective. The original inspiration: I [...]

Become a Loyalty Truth Insider!

Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.

  • This field is for validation purposes and should be left unchanged.
Banner
Banner

Event Calendar for Loyalty Marketers