I was recently sifting through some marketing trade articles I had collected and came across this compelling quote from Edward Boches, the chief creative guru at the Mullen agency. It’s about the di...
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I was fortunate to participate in the 2013 Chief Marketing Office Leadership Forum this week in New York. The event was organized by the Argyle Executive Forum and was well attended by a diverse set o...
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ŠKODA is one of the oldest auto manufacturers in the world with roots building bicycles in the former Czechoslovakia. Over the course of more than 100 years, the brand has become known for quality an...
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I was recently reminded of a series of commercials that ran for Michelob Lite beer in the 1980s. Based around the syrupy jingle “Who says you can’t have it all?”, the spots showed a certain demo...
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Loyalty Truth is proud to share good thinking from selected guest authors, in this case Gary Frederick, a relationship marketing veteran. It’s a pleasure to share Gary’s thoughts here on b...
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A friend at an ad agency recently shared with me some spec creative work they had pitched to a big national company. The primary focus, per the client brief, was an overhaul of the company Web site. A...
Read More →Boarding a flight to Los Angeles today, I went old school and bought a newspaper. As I settled into my seat I noticed I was the only person within sight that held this form of communication in my hand...
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There have been a growing number of eat-for-free days sponsored by fast food restaurant chains in the US. The complimentary pig-out days have been tried by multiple chains including Dennys and IHOP...
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Friday is known as a get-away day. If schedules permit and the stars align, people think about slipping out the side door of the office in the early afternoon to engage something that tickles their pa...
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When you’re selling hammers, every prospect looks like a nail. You’ve heard the expression before. The loyalty version of this is that many suppliers think every solution has to be currenc...
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