Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Brand"

Buffalo Sabre’s Fan Advantage

Buffalo Sabre’s Fan Advantage

The NHL’s Buffalo Sabres has an extremely loyal fan base in its hometown. In fact, [...]

Aimia Institute event features Rachel Botsman

Aimia Institute event features Rachel Botsman

The Aimia Institute had its coming out party in the US this week with an [...]

Paypal’s separation from Ebay becomes official

Paypal’s separation from Ebay becomes official

eBay Inc. announced it will separate Paypal and eBay into individual publicly traded companies. The [...]

What’s the best way to build your brand?

What’s the best way to build your brand?

In this age of Information and Big Data, what's the best way to successfully build [...]

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Event Calendar for Loyalty Marketers