The first step in the loyalty marketing value chain is engagement. In fact, I treat engagement as an essential part of every step along the value chain, from awareness, to trial, to usage and retentio...
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I almost hit the delete button on yet another promotional email from Office Depot today. The title read “Your coupon + Free Case Paper with Purchase”. Not only did that resemble a message ...
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Do you remember when Seth Godin first released Permission Marketing? At the time I had just joined Frequency Marketing and I can recall my boss Pat LaPointe handing me the book and telling me it was a...
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Connecting loyalty program members to your brand via a mobile device makes sense. The question is: do you develop your own custom app or select a mobile web solution? Or, do you consider a third optio...
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I’m being followed. I don’t see them all the time, but I know they’re out there. Sometimes I catch them out of the corner of my eye and try not to look their way. Other times they just blatantly...
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We read a lot about techniques that break through crowded email inboxes by using inventive subject lines. Today, I paused and had to click through an email received from Spirit Airlines. The subject l...
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To serve the needs of the digitally connected consumer, brands have been seeking ways to connect their traditionally structured loyalty programs to activity on the social graph. New communications cha...
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By now we’ve all heard about the guy who was put on hold 15 hours by Qantas Airlines while waiting to confirm his flight reservation. I’m not sure if that says more about the airline or th...
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Loyalty Truth is proud to share good thinking from selected guest authors, in this case Gary Frederick, a relationship marketing veteran. It’s a pleasure to share Gary’s thoughts here on b...
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I first noticed targeted online ads following me around the web about a year ago. If you know me, you know I’m a huge fan of the band Phish (and what that says about me, I’ll leave for you to deci...
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