The second installment of our report from the recently held Loyalty Expo highlights key topics drawing attention among the delegates including social, local, mobile merchant marketing, and the converg...
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The Loyalty Expo, a product of Loyalty360, was held in Orlando Florida in late March week and it was quite an “experience”. In fact, the word experience was used in the titles and summaries of nea...
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I was fortunate to participate in the 2013 Chief Marketing Office Leadership Forum this week in New York. The event was organized by the Argyle Executive Forum and was well attended by a diverse set o...
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I was fortunate to start the year participating in a Leadership conference. I can’t share details of the event for reasons of confidentiality, but can say that listening to consecutive sessions ...
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What do Lady Gaga, the Oakland A’s, and Big Data have to do with each other? Each was in play at the 2nd annual Loyalty World USA conference organized by Terrapinn in Las Vegas last week. As muc...
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Gamification is coming of age and evidence of the maturation of the industry was in full bloom at Engage 2012, Badgeville’s first annual Summit event, held in San Francisco August 8 and 9. The theme...
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The Mobile Banking Conference Summit organized by SourceMedia was held June 10-12 in San Francisco. Loyalty Truth was fortunate to have two representatives covering the show, and they submitted this r...
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When you think of the daily behaviors you engage in which are “mobile”, the list might include (beyond email) getting directions for your destination, checking-in at a local venue to disco...
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In this second installment of reporting on the state of the Indian Loyalty Marketing industry, we turn to Data Analytics, Social Media, and Coalition marketing – three themes that ran deep dur...
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When you ponder the significant growth markets for loyalty marketing over the next 10 years, the leaders would seem to reside among the BRIC countries, Brazil, Russia, India, China. At the moment, Bra...
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