Showrooming is a hot topic these days. In a 2012 white paper I co-authored with Rick Ferguson, VP Knowledge Development AIMIA, we defined the term this way: Showrooming is the activity “in whic...
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I have maintained a theory for some time that social media and digital marketing tools in general could be a great equalizer in the battle between local retailers and their national competitors. After...
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The Cannes Lions International Festival of Creativity is the “world’s biggest celebration of creativity in communications” and is a global meeting of advertising professionals and th...
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On Memorial Day, I went for an ocean swim. There were about 20 who turned up to splash around as the South Florida triathlon season gets into full swing. If you live around the ocean, you know how vol...
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Customer loyalty is fleeting, maybe unattainable as some define it. Though we float the “big idea” in our our strategy-focused PowerPoint slides, the best in the business will admit to t...
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Publishing Loyalty Truth since 2005, I’ve been attentive to maintaining the blog as a truly unique industry source of independent and unbiased insights on customer strategy and loyalty marketing...
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If you’re following the gamification industry, you probably know that Badgeville, BigDoor, and Bunchball are the three leading players at the moment. Each company is positioning itself with a un...
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Our study of Millennials began about 6 years ago and evolved to recognize a broader group of technology savvy and constantly connected consumers known as Consumer 2.0. As social media grew from a curi...
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The latest viral internet storm caught my attention, but not for the reasons 85-year-old grandmother Marilyn Hagerty is making the rounds of morning network news shows. The story, in case you missed ...
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Fresh from South by Southwest, I read a fascinating profile of self-proclaimed Cyborg Anthropologist Amber Case where she outlined a compelling vision for the future of location based marketing. Case ...
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