It was widely reported last week that Starbucks will extend its My Starbucks Rewards loyalty program to award Stars to members purchasing their coffee in the grocery aisle. A good synopsis of the anno...
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Great brands are those that we recognize without the support of a cheery ad or celebrity endorsement. Kellogg’s products have been the staple of so many breakfast tables over the years that the ...
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The new model of Social Loyalty is based on incorporating digital communication channels into customer-centric incentive programs. Connecting the dots is just a means to and end, however, as the drivi...
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Sometimes you work really hard for a small break. Other times serendipity shows its face and good things fall into your lap. I’ve been lucky over the past month. First, I had the opportunity to ...
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It was recently reported in the trade press that Pepsi had slipped to the #3 soft drink in sales, behind Coke and new #2 Diet Coke. But most interesting was the speculation behind the drop. In an Ad A...
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