Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Customer Experience"

Why did Starbucks change its loyalty program?

Why did Starbucks change its loyalty program?

What you need to know about the changes to My Starbucks Rewards Earlier this week, Starbucks announced [...]

How to improve your loyalty program through secret shopping

How to improve your loyalty program through secret shopping

I'm an observer of loyalty and rewards programs, it's in my blood. So, when I [...]

Is Downsell the New Upsell?

Is Downsell the New Upsell?

I recently called my TV-service provider and a funny thing happened. The company, which has [...]

Walgreens, WebMD take early lead in mobile health market

Walgreens, WebMD take early lead in mobile health market

Mobile health and fitness apps have flooded app stores with thousands of choices to select [...]

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Event Calendar for Loyalty Marketers