By now we’ve all heard about the guy who was put on hold 15 hours by Qantas Airlines while waiting to confirm his flight reservation. I’m not sure if that says more about the airline or th...
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A few weeks ago, I wrote about the Trump Card, a new hotel loyalty offering from Trump Hotels. Trump Card promised to deliver superior service and in-stay experiences to its high-end guests. The idea ...
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Loyalty marketing is about much more than “marketing”. The essence of influencing consumer behavior has its nexus at the intersection of marketing, payments and technology. If Hanifin Loya...
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What do you do when you have a solution in your hand in search of a problem? If you’re the creator of the solution, you sell, sell, sell, crafting magnificent stories describing the power of you...
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Loyalty Truth has been giving a lot of thought towards the shaping of loyalty and rewards programs to engage the interest of Millennials and the broader digital consumer group we are calling Consumer ...
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Marketers spend a lot of money tracking what we buy so they can tailor promotions to our specific needs. Now, we consumers can take that tracking into our own hands, and at home. Enter CoupSmart, a m...
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After spending two days documenting my recent experiences with location based service Foursquare, I thought it was time for another type of check-in – this time with the threat of data theft in ...
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When I’m working with any of my business partners in the Customer Strategy Network, whether from the UK or New Zealand, I’m used to being treated as a second class citizen. There is someth...
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The beauty of business travel has to be the opportunity to see life through a different lens. At least I am claiming this as a benefit as there has to be an offset to long airport security lines, expe...
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Now and then, it’s good to know you’re ahead of the game. A few months ago, I had written about CVS ExtraCare and, along with an overview of their program, made note that I had measured on...
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