You know you’re ahead of the game when the things you included in strategy recommendations two years ago begin to take shape in the marketplace. While I can’t take credit for either of the...
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In a previous post, I mentioned several areas of innovation that will impact Loyalty Marketing in 2012. There is never room to offer a truly comprehensive list and not everything cited will necessaril...
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Loyalty marketing is about much more than “marketing”. The essence of influencing consumer behavior has its nexus at the intersection of marketing, payments and technology. If Hanifin Loya...
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If you are a sports fan and have a favorite team, today is the day to let the world know. You might gain some cash in the process as well if you play the game here on National Fan Day. When I was trav...
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Editor’s note: The recently announced merger of Cartera Commerce and Vesdia has sparked lots of conversation in the loyalty marketing business and there is more speculation than consensus at thi...
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Cartera Commerce, until recently known as Mall Networks, and Vesdia, long ago known as Baby Mint, have announced a merger that will change the supplier side of the merchant funded loyalty landscape. O...
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