We are hopeless romantics when it comes to sports, and it’s no wonder why. Survey the national sports scene and there’s a lot to be excited about. The Chicago Blackhawks have enjoyed the b...
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“Would you like to join our rewards program, Sir?” That’s how it started. In fact, that pretty much how it always starts. My instinct was to say no because, like most of us, I know that th...
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If you had to choose your last meal, what would it be? Steak and potatoes? Sushi? A burger and fries? Or would you make a run through as many of your favorite drive-thru’s as you could in the re...
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I’ve written before that time and service may be the ultimate reward. You could interpret this as an explicit option in a rewards catalog, i.e. special customer care phone number or exclusive li...
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I played hooky yesterday. I probably should do it more often, but in the process of building a business I’ve sacrificed lots of personal and family time towards the bigger goal. Anyway, it was o...
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The past few years we’ve seen somewhat of Cambrian explosion of products and services designed to help consumers burn their loyalty rewards. Colloquy has studied the issue and found that around 1/...
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I’ve long been a fan of Amazon and as proof carry an Amazon.com-branded Visa Rewards Card in my wallet. Sure, the interest rate is a few points higher than my primary credit card, but I’m a sucke...
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We live in a world that tolerates, if not celebrates, grandiose celebration. Just read the last few press releases to hit your inbox and you’ll encounter a slew of exaggerated adjectives and hyp...
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Loyalty Truth has been giving a lot of thought towards the shaping of loyalty and rewards programs to engage the interest of Millennials and the broader digital consumer group we are calling Consumer ...
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