Do you remember when Seth Godin first released Permission Marketing? At the time I had just joined Frequency Marketing and I can recall my boss Pat LaPointe handing me the book and telling me it was a...
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We reported recently on Perka, a company offering a cardless loyalty platform for local merchants. Designed, in their words, to “enable sustainable and highly personal marketing and incentive pr...
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I’m being followed. I don’t see them all the time, but I know they’re out there. Sometimes I catch them out of the corner of my eye and try not to look their way. Other times they just blatantly...
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To serve the needs of the digitally connected consumer, brands have been seeking ways to connect their traditionally structured loyalty programs to activity on the social graph. New communications cha...
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One of the most fascinating, and challenging, areas of marketing is local merchant marketing. For a generation, local merchants have been limited to using newspaper ads, coupon mailers, and punch card...
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At the beginning of 2012 we thoughtfully set about to identify three words that would guide our work for the next 12 months. The three words were Data, Mobile and Social. Data had already been thrust ...
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There are many paths to creating customer loyalty. The models range from promotional (Groupon) to payment based (cobrand cards) to category alliances (gas/grocery) to solus programs (Macy’s, A...
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In case you missed it, Amazon ran a brief promotion last week offering customers a $2 credit towards purchase of MP3′s in exchange for a Tweet. The message was in my inbox on July 23 and you had...
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Although I’ve based my livelihood around CRM and loyalty programs, I’m not enthusiastic about most programs. Points, discounts, and monthly promotions don’t do much for me. Sure,...
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As part of a recent breakfast presentation to a group of local business people, I shared examples of SoLoMo schemes that could be used by local business to create repeat purchase and customer loyalt...
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