The later stages of the college football season highlight long time rivalries between schools that cause even the most mild mannered alumni to sit up straight in their armchair. In the past week, I he...
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I have maintained a theory for some time that social media and digital marketing tools in general could be a great equalizer in the battle between local retailers and their national competitors. After...
Read More →Facebook has filed for an initial public offering hoping to raise in the neighborhood of $10 Billion. The IPO would value the social network between $75 – 100 Billion. In US stock market history, th...
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Of all the social media communications channels I invest in, Twitter is the most enigmatic to me. I use it and find value in posts from both followers and those I follow. At the same time, I encounter...
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Speak the word Loyalty and you get a range of predictable reactions. If you’re at any number of marketing conferences, the word association game leads to responses of “points”, ̶...
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One of the primary reasons for a company to be on social media is to build relationships and engage customers in a dialogue. So why are a lot of big-time pharmaceutical companies about to walk away fr...
Read More →Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed id purus sed justo eleifend euismod eget auctor eros. Praesent laoreet volutpat felis eu posuere. Aenean in nulla nisl, vel gravida tellus....
Read More →Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed id purus sed justo eleifend euismod eget auctor eros. Praesent laoreet volutpat felis eu posuere. Aenean in nulla nisl, vel gravida tellus....
Read More →Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed id purus sed justo eleifend euismod eget auctor eros. Praesent laoreet volutpat felis eu posuere. Aenean in nulla nisl, vel gravida tellus....
Read More →I borrowed the headline above from a recent B-to-B article by Jeff Ernst, a principal analyst at Forrester Research. I think it perfectly underscores something I’ve been saying for a while now: It&#...
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