I have a great answer for you the next time someone accuses you of being behind schedule. Just tell them that compared to the schedule for implementing EMV in the US, you are way ahead of the game. Ok...
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The payments processing business has long been dominated by the largest credit card associations, Visa, MasterCard, American Express and Discover. The calling card for these groups that has successful...
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Over the past two years, I’ve attended quite a few conferences, each one having at least one presentation covering Loyalty Marketing. Most presenters found it useful to set the stage, describi...
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I was fortunate to participate in the 2013 Chief Marketing Office Leadership Forum this week in New York. The event was organized by the Argyle Executive Forum and was well attended by a diverse set o...
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American Airlines unveiled its new brand image yesterday. If there was ever a better example of why people say “don’t judge a book by its cover”, I would have to look hard to find i...
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I was fortunate to start the year participating in a Leadership conference. I can’t share details of the event for reasons of confidentiality, but can say that listening to consecutive sessions ...
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The year in convenience store news was grouped in three themed areas: Growth & Scale While major chains such as Sheetz and RaceTrac have announced plans to continue expansion plans through the ope...
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Establishing your brand as having credible interest in social causes seems to be a natural building block to creating customer loyalty. The 2012 edition of Nielsen’s Global Socially Conscious Co...
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This is the time of the year when every journalist, publisher, industry expert, or just plain old bloggers are compelled to channel their inner Letterman and post a Top 10 list for the year. Rather th...
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I’m a long time fan of the New York Mets. I’m also a long-time admirer of Richard Branson. So as I was reading an interview with Sir Richard the other day, it got me thinking: could his advice on...
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