Loyalty Marketing has had its most notable successes in high frequency transaction environments. Think airlines, credit cards, gaming, hotels, and retail. Where the sales cycles are extended or the op...
Read More →Data driven marketing programs which unite tangible rewards and special benefits are meant to change behavior. And the outcome of the behavior change should render a business benefit for the company s...
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I was dining with my wife at Carrabba’s recently and she asked me the BIG question, though it’s probably not one that you have in mind: “So, do a lot of businesses still do this lo...
Read More →One of the blogs I enjoy reading is written by Chris Brogan. He’s got some interesting takes on social media and a huge following. Today he stepped in the Loyalty Marketing sandbox with his post...
Read More →After more than 100 posts I can say that Loyalty Truth has achieved a degree of permanency. Founded on my own conviction and commitment, it is a welcome relief to have help. I express my gratitude to ...
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