I’ve had some interesting discussions of late about the effectiveness of loyalty programs. A recent post on LoyaltyTruth sparked a discussion on RetailWire regarding the efficacy of loyalty prog...
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The final stop on our tour to answer the question “Why Loyalty” was an experienced loyalty player and global hotelier, Marriott. Prompting the discussion of Marriott Rewards in this series was the...
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A few weeks ago, I wrote about the Trump Card, a new hotel loyalty offering from Trump Hotels. Trump Card promised to deliver superior service and in-stay experiences to its high-end guests. The idea ...
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Each day en route to my office in New York City I pass a bright blue billboard on the New Jersey Turnpike. It’s for the newly redesigned United Airlines MileagePlus® loyalty program and it makes th...
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Having noticed last week that Starwood was adopting “State Aware” mobile technology to delight members of its Starwood Preferred Guest program with new benefits, I was wondering where else...
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Arranging business travel can be like doing Plyometrics – it seems you’re jumping from foot to foot with little time to rest as you navigate multiple web sites to schedule needed logistics...
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Patrick Sojka knows credit cards, travel rewards cards in Canada to be precise. As CEO & Founder of Rewards Canada, he’s been cataloging and ranking the myriad of offers in the Canadian mark...
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A not-so mythical conversation between Ritz Carlton executives: Sr. Exec: You’ve got to be kidding me, we’re launching a points program? Marketing Exec: Yes sir, it’s really going t...
Read More →Is that a juice box in the mini bar? The next frontier in hotel loyalty marketing may reside in a guest who can barely reach the hair dryer and prefers maraschino cherries to Manhattans. Turns out an ...
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