SK Telecom to buy mobile loyalty app ShopkickPrevious Article
Golfantage providing loyalty marketing tools for golf course operatorsNext Article

Independent and unbiased insight on customer loyalty and data-driven marketing

Extra Life turns game play into donations to support Children’s Miracle Network Hospitals

Article
Line Spacing+- AFont Size+- Print This Article
Extra Life turns game play into donations to support Children’s Miracle Network Hospitals

Extra Life is a 24-hour gaming marathon in which participants create a personal fundraising page and are sponsored to play games for a 24 hour period (Yes gamers you may break it up into numerous sessions). Extra Life started in 2008, and was inspired by Victoria Enmon, a young girl who passed away after a valiant battle with acute lymphoblastic leukemia.

Iam Jeromy Adams, nicknamed “Doc” which derives from his work as a radio host, is the founder of Extra Life. After Victoria passed away, Doc and his partners at Sarcastic Gamer raised $302,000 in 2008 and 2009, with 100% of the proceeds going to help kids suffering from various illnesses at Texas Children’s Hospital (Doc’s local Children’s Miracle Network Hospital).

In 2009, Doc started full-time work at Children’s Miracle Network Hospitals, holding the position of Radiothon Director in which he quickly realized the potential of expanding the Extra Life program.  Thousands of gamers, around 100 websites, and over 12,000 donors have supported Extra Life over the years, but many wanted to directly help local kids in their area. Now, gamers participating in Extra Life 2014 can support local kids and families alike by directing donations to Children’s Miracle Network Hospitals of their choice.

The National Game Day for the 2014 Extra Life gaming marathon will begin on Saturday, October 25th at 8 a.m. and end Sunday, October 26th at 8 a.m (central time).

Article

Gaming

Loyalty Truth Reboot – what does the future hold?

Loyalty Truth Reboot – what does the future hold?

It has been a while since I have posted here on a regular basis. I wanted to share an update with you and reconnect with a fresh perspective. The original inspiration: I [...]

Become a Loyalty Truth Insider!

Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.

  • This field is for validation purposes and should be left unchanged.
Banner
Banner

Event Calendar for Loyalty Marketers