Boomers and Millennials square off over digital paymentsPrevious Article
Dippin’ Dots Launches Dot Crazy! Rewards ClubNext Article

Independent and unbiased insight on customer loyalty and data-driven marketing

Hotelied.com makes social loyalty a reality

Article
Line Spacing+- AFont Size+- Print This Article
Hotelied.com makes social loyalty a reality
Related Articles

A new social media site aimed at travelers, Hotelied offers discounts at participating hotels to members based on a blend of social media standing (followers) and the amount of accumulated travel loyalty points in preferred hotel and airline programs.

Leading with the tagline “it pays to be you”, Hotelied operates in a manner similar to an online dating site in which users get connected first by creating a profile. As users add more information to his or her profile, additional discounts become available.

Hotelied recognizes that there are different paths to customer value. “If you’re a New York hotel, someone who comes to New York 10 times a year is much more valuable than someone who comes to New York once a decade,” said Hotelied co-founder Zeev Sharon. “Or someone who is a tastemaker who’s very influential and can tell people about your hotel is more valuable to you”.

Hotelied has a proprietary dashboard for use by hotel partners. Individual hotels can create promotions to target their priority traveler segment and are able to decide what rewards to offer and to whom. Hotelied doesn’t let frequent travelers with a lot of reward points go unnoticed. The rates offered are exclusive to members and tailored for each user.

And, here’s a counterculture move in the middle of the Big Data frenzy: Hotelied doesn’t share member information directly with hotels. Instead all matchmaking is done via the Hotelied software.

Article

Hotel

Loyalty Truth Reboot – what does the future hold?

Loyalty Truth Reboot – what does the future hold?

It has been a while since I have posted here on a regular basis. I wanted to share an update with you and reconnect with a fresh perspective. The original inspiration: I [...]

Become a Loyalty Truth Insider!

Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.

  • This field is for validation purposes and should be left unchanged.
Banner
Banner

Event Calendar for Loyalty Marketers