We hope you enjoy the Manifesto and invite you to subscribe at LoyaltyTruth.com to be included in future mailings. As you will read, we believe that traditional loyalty models, mostly built “by boomers for boomers” have already begun to adapt to meet the needs of the digital consumer. We’re already moving past the concept of Social Loyalty and embracing loyalty in a Contextual sense. We hope you enjoy the Loyalty Manifesto 2013 and welcome your comments.
All the best for this Holiday season,
Bill Hanifin Editor,