Bill Hanifin
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Two leaders in the social media management space have agreed to combine forces as Sprinklr announced the acquisition of Dachis Group this week.
Sprinklr, founded by Ragy Thomas, is a provider of enterprise level tools to manage social media marketing for the largest global brands. Dachis, founded by Razorfish co-founder Jeff Dachis, provides social analytics services.
Together, the two companies form a complementary set of tools and services that represent a well rounded solutions set for large business. As Ragy Thomas pointed out in the this article, “clients are tired of cobbling together multiple point solutions”.
Mr. Dachis added that the acquisition was going to be just as tasty as combining “peanut butter and chocolate”. We tend to agree.
