These days, it’s just about impossible to find a social media “expert” who doesn’t recommend that your company and/or clients jump on the social media bandwagon. And why not? It really is an amazing new channel that both empowers customers and, as pointed out by Bill Hanifin, is about as clo...
Read More →It’s probably no surprise that the great brands are able to combine excellent products with a superior level of customer service. After all, it’s this magic combination that makes them great brands in the first place. Go to an Apple store to purchase their (in my opinion) superior products, and ...
Read More →If you’re like me and work on the creative side of the business, you’d like to believe that good communications and a healthy social dialog are the keys to building relationships and ensuring customer loyalty. But the fact is, your company is often only as good as the people you have on the fron...
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